Siemens and Network Rail
Siemens business strategy was to become a major partner and supplier to Network Rail within 5 years.
To celebrate its ground breaking Dorset Coast project, we discarded the predictable technical brochure and proposed a covetable book that would provide insights and learnings to the industry at every level.
The result of 30 interviews, including John Armitt and stunning photography by Harriet Logan, won us the Marketing Design Award, helped cement Siemens relationship with Network Rail and won it further contracts. |
