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British Airways
BA wanted to create a “seat with a difference” for its Club World brand.

Our headline proposition was – a long haul seat with sleep in mind. Breakthrough thinking for the industry at that time!

“The result was a benchmark shift for British Airways. We started using design to unlock innovation and redefined the industry”
Mike Crump, BA Design Manager.

Our team then went on to create airline products for carriers Scandinavian Airlines System, Air New Zealand, Delta and American.